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Relleno × Vinícius Jr. was our first collaboration that turned a carbonara into a European media wave.
What began as a visit to our first Madrid store became the most viral food–football crossovers of the year: Vini Jr. cooking carbonara with us, captured in an organic video that travelled far beyond our channels.
Within hours, the clip was picked up by major outlets across Europe, culminating in a feature on @433, the world’s largest football community, where it surpassed 8 million views organically.
The reaction was instant: Relleno entered football culture feeds, local and international media highlighted the moment, and our carbonara became the protagonist.
A collaboration powered by authenticity, not advertising: no scripts, no staged campaign - just real energy, and a moment that proved good stories scale on their own.
